Consumers are reluctant to try unfamiliar products if the origin, authenticity, contents, facts, or safety labeling is unknown or questionable. Poorly labeled products cause consumer indecision, safety threat and/or mistrust leading to no sale. Smart-tagging products provides rich content experience about your company and product. Educated consumers with transparent information are more likely to trust and buy your products more frequently.

No one likes to overpay for inferior products. Often, we don’t do a very good job of telling our amazing product story. Clear identification and Smart-tagging products help differentiate them through transparency, education, and awareness. A unique storytelling experience helps you educate consumers on the advantages of your brand/products like advantages they cannot see or is not obvious like the certifications or standards you meet. Get to yes faster, improve sales revenues and maintain margins.

Consumers safety regarding risk of allergens or contaminants has never been more important. Unknown content ingredients through errors or omissions can cause serious harm, financial loss, legal consequences, and brand damage. Transparency starts with identifying product content facts with Smart-tagging paired with track & trace data. This reveals where ingredients are from; who interacted with ingredient at each step of the supply chain; and that ingredients meet high standards. Trustworthy products are highly desired helping increase sales and returning customers.

Consumers don’t like fake products or being taken advantage of; counterfeiting is against the law and can cause serious harm; let alone making it tough to compete with. Successful brands/products are highly susceptible to counterfeit copies/ substitute and/or fake products, which can harm consumers, cause legal liability and result in brand image damage. Smart story-tags with imbedded track and trace geo-tagging data provide irrefutable product provenance and history information. Protect your brand & consumers with built-in product authentication to minimize counterfeits; maintaining market share; minimize economic loss; and avoid legal headaches.

Being standards or regulatory compliant is a necessary but administrative burden, it’s time consuming and costly to perform. Audits are sometimes painful and can lead to intense remedial work and even brand image risk if major deficiencies are found. Verification & Trust certification of control measures backed up with traceable audit-trail of supporting evidentiary documentation simplifies these challenges. Reduce the cost and effort of maintaining compliance, decrease frequency of audits, and minimize severity of deficiency exposures remediation efforts. Improving the bottom line.

External factors like COVID-19 can cause massive disruptions in your supply chain, creating both short- and long-term challenges. The pandemic has illuminated many structural supply chain problems resulting in outages, shortages, price fluctuations, transportation failures, substitution, counterfeiting, cyberattacks, and more. Digitizing your business processes with trustworthy track & trace data capture in near real-time across multi-supplier network provides an immutable shared data source to make better decisions and faster. Better data helps make supply chains more resilient and prevents disruption, reducing risk, avoiding cost and ensuring business continuity.

Product contamination can cause serious illness and consumer harm. Poor product tracing and recall processes cause unnecessary waste i.e., products/ingredients to be destroyed. Your product and brand may become victim of recall without verifiable proof of traceability and origin of product/ingredients. Traceability starts with identifying product ingredient facts using Smart-tagging paired with track & trace data. This reveals where ingredients are from; who interacted with ingredient at each step of the supply chain; and that ingredients meet high standards. Transparency of your products true story provides rapid tracing with evidence minimizing risk to consumers health and preventing unnecessary economic loss.

Managing inventory and assets is challenging. Inadequate management, tracking, and/or controls can contribute to shrinkage, underground-markets, or even devalued assets. Vulnerabilities can cause product guarantee abuse, false warranty claim, return policy fraud, price switching, or theft.  Also, assets not regularly managed or maintained e.g., preventive maintenance schedules missed, decreases their economic life.   Smart-tagging with track, trace and verification capability improves stock-inventory and asset control and deters bad actors. Asset history, stewardship and whereabouts can be tracked over the lifetime of assets.  This help prevent loss and avoids cost and maximizes asset life/usefulness.

It is hard to tell where inefficiencies and errors occur in a supply chain that make us less competitive. Poorly monitored and managed processes cause inefficiencies, more errors, poor quality, higher cost, and more customer service issues. No single source of truth across supplier networks causes unnecessary data entry, risk of errors which compound, and significant countermeasures for error prevention i.e., quality checking, controls, and rework. Coordinating complex supply chains is costly, time consuming, administratively burdensome and takes longer to get paid which constrains growth. Digitizing your business processes with story-tags, track, trace, and verification can pinpoint optimization opportunities. Shared consensus among trading partners helps eliminate waste, reduce errors, lower cost, save time and increase quality.